Cathy Hotka knows more senior retail leaders than anyone.
Cathy Hotka & Associates LLC is retail's relationship marketing firm. The firm creates opportunities for retail leaders to see one another, and pairs retailers with technology companies they are interested in seeing. We leverage an enormous contact base of friends and colleagues with more personal contacts than anyone else. Past accomplishments? Created the NRF CIO Council and NRFTech. Honored as a Computerworld Premier 100 Leader. Honored as a qualifier of the Transformation Award from the Wharton School of Business. RetailWire panelist. Judge for the CIO 100 awards each year. Former White House staffer and U.S. Senate staffer.
5011 44th Street NW
Washington, DC 20016
Many technology companies go to market with an incomplete understanding of their value to the marketplace. We'll work with you to figure out some killer positioning, then put you in front of all the right people.
Each positioning workshop is unique to you. We'll meet up at your headquarters and go through an exercise that will galvanize everyone around an approach -- then develop a marketing plan for the next six months or year.
What They Say...
Thanks for a great evening!
"I had a wonderful time at dinner last evening. I had been to a dinner managed by a different outlet, but I much preferred the way you made everyone feel welcome, and kept the discussion on track. Please keep me in mind for future events." -- retailer
THANk you for such a great job at our positioning workshop.
"The team and I agreed that we now have our act together and can speak with one voice, and we're looking forward to our dinner roadshow events with you." -- sponsor
I really appreciated you profiling me in your newsletter.
"Several companies have gotten in touch with me, and I will be heading to SoCal for an interview soon." -- retailer
Wow -- The retail Insiders Party!
"Amazing party. Wow, so terrific. I met so many new people. Had the BEST TIME. You really know how to throw a party." -- retailer
February 11, 2015. It became obvious during the NRF show that retail is now about people, process, technology...and change. Continual change, pervasive, game-busting change that deflates business models and elevates your competition. Watch this space for information on a major new event, partnered with a prestigious university, to help retail leaders define the new business processes that will define the New Retail and meet consumers' expectations.