Meet cathy hotka
After starting her career in the White House and on Capitol Hill, Cathy turned to association work. In her 7 years at the National Retail Federation, she created the NRF CIO Council and NRFtech, which have changed the way CIOs converse. As one of the most connected people in retail, she established Cathy Hotka & Associates in 2002 to create a community for the retail industry that enabled better knowledge-sharing, constructive brainstorming, and new solutions to old issues. She has worked for every major technology company.
Recipient, Computerworld Premier 100 Award
Judge, CIO 100 Awards
Selected by VendHQ as the 12th most influential person in retail
Finalist, Wharton Infosys Business Transformation Award
Advisory Board, Knowledge@Wharton Retail Summits
Braintrust Panelist, RetailWire
What we do
Cathy Hotka & Associates, LLC is a boutique marketing firm focused on connecting innovative technology companies with senior retail leaders. We help technology companies create unbeatable marketing strategies, mastermind cool events, and keep them in front of the right people. For retailers, we create events where senior people from across segments can meet one another and share best practices.
THE RETAIL INSIDERS PARTY - the place to be for top-level retail IT leaders who attend the NRF show and Shoptalk. This two-and-a-half-hour cocktail event brings friends together and provides unprecedented visibility for sponsors.
THE STORE OPS COUNCIL - is retail’s only body studying the store. Gather with heads of store operations and learn how retailers motivate associates, manage new omni-channel processes, and create experiences.
INSIDERS DINNERS - join top retail decision-makers to talk about key trends in retail IT. You’ll make friends, hear what retail companies are planning, and gain insights into what drives purchasing decisions. Available in a variety of American “retail cities.” Engagements are limited.
Retail Insiders read THE [IN]SIDER newsletter because it’s about them. This every-three-weeks publication highlights the career moves of retail IT stars and calls attention to meetings and issues of interest to retailers.