Advertise in the newsletter decision-makers read 

There's one way to get key retail decision-makers to read a newsletter --  cover them, and their friends. The Insider newsletter is retail's c-level gossip rag. It tracks the comings and goings of retail leaders and covers the events they attend. Every three weeks, the newsletter points out changes in retail rosters, and highlights the technologies that top retailers are talking about.  You can have a presence in the newsletter in several ways -- in banner ads, tower ads, and/or interviews with a key decision-maker who can illustrate your value to the retail industry. Ask for a spec sheet with details, and get on the subscription list.