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5011 44th Street Northwest
Washington, DC, 20016
United States

202-549-3954

Cathy Hotka & Associates connects leaders in retail to share knowledge and advance the industry.

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Meet cathy

CATHY HOTKA HELPS TECHNOLOGY COMPANIES CREATE UNFORGETTABLE RETAIL MARKETING CAMPAIGNS.

After starting her career in the White House and on Capitol Hill, Cathy turned to association work. In her 7 years at the National Retail Federation, she created the NRF CIO Council and NRFtech (the precursor to NRF NEXUS), which have changed the way CIOs converse. She created Cathy Hotka & Associates in 2002 to create communities for the retail industry, including the Store Operations Council. These groups enable better knowledge-sharing, constructive brainstorming, and new solutions to old issues.

  • Recipient, Computerworld Premier 100 Award

  • Longtime judge, CIO Magazine CIO100 Awards

  • Braintrust Panelist, RetailWire

  • Three times selected to Vend’s Most Influential list

  • Medalist, Wharton Infosys Business Transformation Award

  • Fourth most influential PaceSetter, RIS News

  • Board Member, George Mason University Center for Retail Transformation

  • RETHINK Retail Top 100 Influencer

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What we do

Cathy Hotka & Associates, LLC is a boutique marketing firm focused on connecting innovative technology companies with senior retail leaders. We help technology companies create unbeatable marketing strategies, mastermind cool events, and keep them in front of the right people. For retailers, we create events where senior people from across segments can meet one another and share best practices. The firm has clients on five continents.

A FEW OF OUR OFFERINGS

 

We create opportunities for retail executives and retail technology companies to share ideas and create community. A couple of our solutions include:

THE RETAIL INSIDERS PARTY

The place to be for top-level retail IT leaders during the NRF show. This legendary cocktail event brings senior retail friends together and provides unprecedented visibility for sponsors.

THE STORE OPERATIONS COUNCIL

Retail’s only committee studying the store. Meet with heads of store operations to learn how retailers motivate associates, manage new omni-channel processes, and create experiences.