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5011 44th Street Northwest
Washington, DC, 20016
United States


Cathy Hotka & Associates connects leaders in retail to share knowledge and advance the industry.




one focus: connecting top leaders in retail

There’s one mission for Cathy Hotka & Associates -- to connect retail IT leaders so they can compare notes and move the industry ahead. We do this through the Retail Insiders Parties, through dinners in retail cities, through forward-looking events at visionary conferences, and through dialogue online. 

Retailers participate because they make valuable new connections and get perspective they can get only from other retailers. Sponsors participate because they meet people they cannot meet elsewhere, and they can test new marketing messages


A brief history

After working at NRF, and consulting to RILA and the Food Marketing Institute, she created the Store Operations Council, advised commercial entities and universities, and has managed hundreds of discussions with retail leaders around the country. 

Cathy Hotka started the NRF CIO Council in 1996, and has been creating retail relationships ever since. Recognized as a leader in the community, she enjoys relationships with thousands of retailers and has worked with nearly every significant technology company.




Every business day, retail influencers weigh in on retail issues of the day on RetailWire. Cathy is a Braintrust Panelist. RetailWire is media sponsor of the 2020 Retail Insiders Party.



Cathy lends an industry-leading perspective to define summit topics and sign speakers for forward-looking events, and advises ongoing projects in the industry.


In the news



Retail Orphan Initiative

Cathy is on the Board of Advisors for the Retail Orphan Initiative, a nonprofit coalition within the retail industry that aims to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide. Retail ROI has three main objectives:

  1. Bring awareness to the enormous needs of orphans worldwide

    • There are over 143 Million Orphans in the world, according to UNICEF.

  2. Encourage companies (Retailers, Vendors, Manufacturers) to create programs internally for their companies to help with the need.

  3. Raise funds through the following ways to help "feet on the street" charities who are making a real difference:

    • Direct donations from companies and individuals

    • Making RetailROI a charity that receives matching funds from your company

    • Specially marked packages of toys, cereals, and clothing for kids

    • RoundUp for Orphans at the point-of-sale where consumers can round up their transactions to the nearest dollar.